Which E-Commerce Platform is Best?
This is a common first question for everyone new to the eCommerce industry, but please understand it is the equivalent of asking if chocolate, strawberry, or vanilla ice cream is the superior flavor.
You must first decide to pursue:
organic customer acquisition
paid customer acquisition.
Rather than asking which e-commerce service to host your online store with, consider your current financial position.
What is your typical risk tolerance & willingness to advertise?
Depending on which side of this line you stand, will help narrow down your options and dictate which platforms are best suited for your online business.
Organic Customer Acquisition
I believe a majority of people should start with organic customer acquisition, obtain some traction, and then move into paid advertising.
Without the initial traction & small wins, people get too easily discouraged.
Discouraged people have less risk tolerance and tend to abandon ship.
If you fail with organic customer acquisition, you will have to regroup, and try again. It simply requires more practice & time on task.
Most people have a lot more time than money to fall back on.
If you are lucky enough to have a surplus of cash, then you should absolutely consider:
Paid Customer ACQUISITION
If you and/or your business are already well established or if you prefer to chase market trends, hot product fads, or are seeking quick gains - nothing beats advertising. It never will. So, go pay to play!
E-Commerce Platform Preference
With so many platform choices and online payment portals, you will come to find out it is merely a preference which you must discover. Platforms are tools and have little impact on your ability to be profitable or successful online.
As your online business matures, you may find a need to transition between platforms or even utilize multiple platforms in different ways to achieve maximum sales.
First decide organic or paid. If you can’t figure it out from there, book a strategy call with me to jump start your efforts!